What Does A Greeting Policy Have To Do With Making Money?
What
does a greeting policy have to do your salon making money? Everything.
Every system, structure, policy and procedure is implemented with
intention. Whether the intent of your greeting policy is to simply make
someone feel welcome or present a professional image, it is part of
your salon brand. In fact alot can be learned from the simple gestures
of a greeting not to mention the fact that it is the first impression
the client will make of your business. Now let's see how that
translates to money in the bank.
For example; let's compare Salon A with Salon B. Both salons are within the neighborhood that Sue just moved in to and being new to the city, Sue is searching for a new salon. She decides to check out both salons and give the best one a try. So one day she walks in to Salon A. She is greeted by a friendly and pleasant person who asks her if she can help her. Sue explains she is new to the area and is looking for a stylist, she asks for a service menu and continues on to Salon B.
She walks in to Salon B and the person behind the desk stands, extends her hand and says "welcome". Sue identifies this person as the salon coordinator by her name tag. Sue is then asked if this is her first visit to the salon and told that they offer complimentary consultations for all new clients and that there is a service provider available. Sue is delighted and accepts. She is then offered the salons signature drink, taken on a tour and awaits her consultation. Much to Sues surprise she is greeted by the stylist in the same manner.
Sue proceeds to get a haircut and foils that her stylist recommended and purchases product. She ends up spending $175 that day, comes back for a spa treatment and spends another $225 the next day and then tells her two new friends about Salon B and they repeat the process. For Salon A this was a $400 loss that day. To salon B, they generated $400 from Sues walk-in visit, an additional $3600 from future visits plus an another $7200 from her referrals. So in all actuality Salon A lost a total of $7200 by not having a greeting policy.
For example; let's compare Salon A with Salon B. Both salons are within the neighborhood that Sue just moved in to and being new to the city, Sue is searching for a new salon. She decides to check out both salons and give the best one a try. So one day she walks in to Salon A. She is greeted by a friendly and pleasant person who asks her if she can help her. Sue explains she is new to the area and is looking for a stylist, she asks for a service menu and continues on to Salon B.
She walks in to Salon B and the person behind the desk stands, extends her hand and says "welcome". Sue identifies this person as the salon coordinator by her name tag. Sue is then asked if this is her first visit to the salon and told that they offer complimentary consultations for all new clients and that there is a service provider available. Sue is delighted and accepts. She is then offered the salons signature drink, taken on a tour and awaits her consultation. Much to Sues surprise she is greeted by the stylist in the same manner.
Sue proceeds to get a haircut and foils that her stylist recommended and purchases product. She ends up spending $175 that day, comes back for a spa treatment and spends another $225 the next day and then tells her two new friends about Salon B and they repeat the process. For Salon A this was a $400 loss that day. To salon B, they generated $400 from Sues walk-in visit, an additional $3600 from future visits plus an another $7200 from her referrals. So in all actuality Salon A lost a total of $7200 by not having a greeting policy.
Remember that your salon policies are the transition process used to
build, retain and sustain your salon client base and without them you
are relying on chance to reach the full potential of your business.
Posted by Cheryl at 5/26/2009 3:28 PM 
Categories: Articles
Tags: Performing consultations on new clients How to present a professional salon image Salon policies and procedures How to make money in your salon
Categories: Articles
Tags: Performing consultations on new clients How to present a professional salon image Salon policies and procedures How to make money in your salon
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